Track custom user actions (Goals)

Jolt allows you to track specific user actions beyond pageviews, known as Goal (signup, newsletter subscribe, checkout initiated, etc.). Tracking goals helps you:

• Understand what users actually do
• Improve revenue forecasts
• Optimize for conversions

You can track goals in two ways:

1. Client-side tracking (simple)

Add a JavaScript snippet where the conversion occurs (e.g., on a "thank you" page after signup, when a user clicks a button, etc.).

For HTML-only tracking, add data-jolt-event to an element and use data-jolt-event-[key] only for properties you intentionally want to send. Jolt does not read input values from forms.

Rules for goal_name:

• Use lowercase letters.
• Numbers, underscores (_), and spaces are allowed (spaces will be converted to underscores).
• Limit the normalized event name to 64 characters.

2. Server-side tracking (most accurate)

Use the Node.js SDK for trusted actions such as completed payments, subscriptions, and generated reports. Follow the server-side event tracking guide to create a write key and send individual or batched events.