What cookieless analytics means
A tracking cookie stores an identifier in the browser so future requests can be connected. Cookieless analytics avoids that storage for its default measurements. Jolt can record anonymous pageviews and custom events without following a visitor across unrelated websites or building an advertising profile.
Cookieless does not automatically mean that no data is processed. A pageview still contains information needed to deliver a request and produce aggregate reporting. Your privacy policy should describe the tools you use and the data you intentionally send.
What you can measure without tracking cookies
- Pageviews, popular pages, and live website activity.
- Referring websites and UTM campaign parameters.
- Countries, device categories, and browsers in aggregate.
- Custom actions such as signup, checkout, and form success.
- Funnels made from pageviews and custom events.
This is enough for many product and content decisions: which launch brought useful visitors, where a signup funnel loses people, or which article creates the most trial accounts.
Keep anonymous analytics and identity separate
A cookieless request can still become identifiable if your code sends an email address, account ID, or another stable value. Jolt keeps anonymous tracking as the default and offers optional user identification for products that genuinely need account-level analysis.
Treat identification as a deliberate product decision. Send only the fields you need, avoid sensitive data in event properties, and document the choice. See the Jolt privacy policy for the product’s current handling details.
Install and verify the tracker
- Create a Jolt project for the exact production domain.
- Add the asynchronous script before the closing head tag.
- Publish the site and visit it outside the editor preview.
- Confirm the visit in the real-time dashboard.
- Track successful business actions as named custom events.
Platform-specific instructions are available for Next.js, Webflow, Framer, and Tilda.
Privacy-friendly does not remove every obligation
Consent and disclosure requirements depend on your jurisdiction, implementation, and every other service on the page. Advertising pixels, embedded media, optional user identification, and the properties attached to custom events should each be assessed. Cookieless analytics reduces unnecessary persistence; it is not a universal legal exemption.
Frequently asked questions
Can cookieless analytics track conversions?
Yes. Record successful actions as custom events and use them in funnels. A conversion event does not require a tracking cookie by itself.
Is cookieless analytics always anonymous?
No. A tool can avoid cookies and still receive an account ID or other identifying data. Jolt is anonymous by default, while optional identification must be enabled by the application.
Do I still need a consent banner?
That depends on your jurisdiction and every technology used by the website. Assess optional identification, custom event properties, advertising scripts, and other services separately.
Is there a free cookieless analytics plan?
Yes. Jolt’s free plan includes 3,000 events per month across all projects.